Work undertaken: logomark development, brand identity and guidelines, art direction, photography, marketing collateral, website design, digital marketing.
We refined their original carnation by going back to the drawing board. Reviewing each element from the petals, leaves and stem, three logo variations emerged and are used determined by the format.
Suzie Thompson
Commercial Vice President for Red Carnation Hotels
From BA First Class lounge magazine to local and national press
The website needed to compliment the prestige of this world class brand. Being easy to navigate through the vast content with so many hotels in the group was imperative whilst being user friendly. Ultimately improving sales by making the booking process easier and a more pleasant on-line experience.
View the Red Carnation Hotels website…
Red Carnations is family run and a testament to this is the ever growing and incredibly loyal online community.
view the Red Carnation blog…
Regular contact with the brand enables us to support and manage it’s constant development and evolution; whilst maintaining consistency of design and tone of voice.
We tailor printed sales and marketing collateral to fit the Red Carnation brand – including luxury brochures, street maps, advertising in BA First Class magazine to national and local press, and even their own currency.
We’ve also created digital assets for the collection including the responsive website, that unites all the hotels under the master brand, a blog site and animated Christmas cards.