Sundrop Farms is a leader in sustainable horticulture for the arid world; growing natural fruit and vegetables differently to conventional growing methods, cultivating high-value crops using seawater and sunlight. Today’s agricultural methods are not sustainable for producers, consumers or for the planet. The world needs a revolution – and it’s already begun.
Work undertaken: brand identity, brand guidelines, website design and build, copywriting, culture document, animation art direction, marketing and merchandising.
Our brief was to make the brand more accessible and friendly to the end consumer, steering away from the corporate look and feel that existed.
We developed a new brand core that ensured an unmatched global positioning, including the creation of a brand book that visualises the new principles for internal communication and illustrates the company’s direction and ethos.
