The TreadRight Foundation is a not-for-profit organization created as a joint initiative between The Travel Corporation’s family of brands. Make Travel Matter campaign promotes travel as a privilege. The aim is to encourage people to make more conscious decisions during their travels and to be more pro-active in relation to the idea of protecting the environment and the communities they encounter along the way.
Work undertaken: Campaign promotion in the Guardian suppliment and national press and online banner ads.
Alternative concepts
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